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‘José Hendo’ takes a fresh approach to contemporary fashion design, challenging the obsolescence nature of fashion, and the throw away culture. The label is passionately conscious of the times and is inspired by the world around us. It uses eco-friendly fabrics as much as possible, creating unique one-off pieces, from organic barkcloth, cotton, hemp, used garments such as suits, denim, wedding dresses etc. ‘ José Hendo’ promotes the use of organic, eco- textiles and recycled materials. Supports ethical trading, fair working conditions and raising awareness about the environmental issues affected by the fashion industry.
Their garments are designed to flatter all body shapes, the designs are contemporary, edgy, tailored, timeless pieces. Their bespoke garments are made for any occasion and existing garments are also re-work (revamp) to give the customer a different or updated look.
Through my research, I learnt what happens through the life-cycle of a garment: From farming to production to the consumer then to landfill.
Designing clothes now requires an awareness of the environmental impact of the fashion industry. That’s why I chose to combine good design with sustainability.”
In the desire to get away from “fast fashion”, the label invested in research into eco-sustainable fashion. The data collected clearly indicated that the future trend in the fashion industry was towards sustainability.
This has become the cornerstone of ‘José Hendo’ – Reduce, Reuse, Recycle – the R3. From materials to clever cutting and simplified production processes, we pride ourselves in quality, while aiming to stay relevant. This results in beautifully sculptured gowns that echo Japanese cutting and tailoring. ‘José Hendo’ wants to make a positive contribution to society. This is clearly demonstrated via its apprenticeships, work experience and free workshops as a way of giving back to the community, and also creating awareness of sustainable fashion.“The clothes we wear are a direct expression of our personalities, beliefs and lifestyles. Eco-Sustainable fashion has moved from the fringe into mainstream fashion, as a result it’s important for eco-clothing companies to produce fashionable garments. My dream is to make bark cloth work alongside mainstream fabrics.
UNESCO recognises Bark Cloth making as a centuries old technique, one that is a masterpiece of the oral and intangible heritage of humanity. It is considered the oldest man made fabric and was declared a UNESCO World Heritage Material in 2005,” Jose states. In 2014 Jose Hendo launched an initiative called BARKCLOTH TO THE ROOT (B2TR) taking her extensive in barkcloth to Uganda for the 1st time after many years of working with it. She is now connected to the Bukomansimbi Organic Tree Farmers Association.
Currently there are nine collections produced under the label, inspired by the Jose’s African background, sculpture, and nature to create timeless pieces. The Resonance collection is predominantly made from bark cloth. Eco-Bride collection is a mixture of bark cloth, up-cycling and end-of-roll. The Memories collection is primarily up-cycled. The Contact collection S/S is made from organic cotton and hemp. The Contact Deep is made from barkcloth and end of line fabrics (eol). Infinity is made from bark and eol denim. Spontaneous is made from bark, eol silk, linen and cotton drill. Identity a collaboration with Eki Orleans is made from bark, silk, eol wool. Identity My Way is made from organic cotton and bamboo jersey, barkcloth, eol cottons and upcycling . Motto Silhouette an all seasons zero-waste collection. Barkcloth organic silk and hemp are combined with innovative materials such as seatbelts and quality factory off cuts. This collection includes accessories and bags.
Garments are produced at the design studio, ‘José Original’, situated in London. Jose’s keen eye and attention to detail, together with her character as a perfectionist, can be seen in the quality of the work produced. All garments are finished to an exacting standard.