The R3 CampaignReduce. Reuse. Recycle.
What The Experts Say
“Research clearly shows there are real financial and environmental benefits to be reaped from valuing our clothes more. By building on and encouraging the innovation already undertaken by collectors, re-processors, charities, retailers and local authorities, we can help protect precious resources, and save billions in the process” – Dr. Goodwin
Million pounds of pesticides used on cotton plants
Growth in landfills due to throwaway fashion
Tons of textiles sent to landfill every year.
Of fabric intended for clothing ends up on the cutting room floor
What Is Sustainable Fashion?
Sustainable fashion is a growing design philosophy and trend of sustainability to create a system which can be supported indefinitely in terms of environmental and social responsibility. That is a part of a larger trend – ethical fashion. This is one way of explaining it but another way or ‘The best way and simplest to describe sustainable fashion is that it is about being friendly to our environment responsible with our resources and creative in our wardrobe choices.
I think this is more inclusive than the first, meaning that everyone has to get involved. Not just the producers but the consumers too. The choices we make have a far reaching effect.
We Can All Make a Difference
Designing clothes now requires an awareness of the environmental impact of the fashion industry. That’s why I chose to combine good design with sustainability. The clothes we wear are a direct expression of our personalities, beliefs and lifestyles. Eco-fashion has moved from the fringe into mainstream fashion. There are 7 factors of sustainability.
The Factors Of Sustainability
1. One of a kind, hand made by artisans
2. Fair trade and wages. Ethical
3. Timeless, multipurpose pieces
4. Organic and natural fibres
5. Locally made
6. Zero-waste, recycled, reducing and reusing
7. Non toxic and natural dyes.
We’d love your help!
Join our campaign
The R3 campaign is about a fashion with a consciousness; Raising an awareness of our impact on the environment so we can make a difference. It is not just the garment production processes but the wearer too. Designing and living in these times requires an understanding of the ripple effect our choices have, impacting on lives and the environment at large. Join the campaign and make your mark.
Send us a Message
4-5 Chapel Place, London, N17 8DR
+44 7967 585 412
‘José Hendo’ takes a fresh approach to contemporary fashion design, challenging the obsolescence nature of fashion, and the throw away culture. The label is passionately conscious of the times and is inspired by the world around us. It uses eco-friendly fabrics as much as possible, creating unique one-off pieces…
José Original Ltd
Unit 4-5 Chapel Place
London Head Office
+44 7967 585 412