Going against the throw-away culture to create an R3 collection. That encompasses the Reduce Reuse and Recycle R3 ethos. The element of surprise is key to the collection. With the freedom of re-invention doubting established criteria zero- waste, up-cycling, reconstruction, using design techniques that emphasise the sustainable approach to fashion.

Impromptu, free, unpredictable, wild, untamed, restless, asymmetric, simple, fragile, exaggerated and organic. Immaculate and raw together, natural creasing, freezing one moment in a world of continuous flux. Traditional shapes interpreted differently using simple building blocks to arrive at the surprising. “Spontaneous S/S” collection encompasses men and womens wear and is created from fabrics such as silk, linen bark cloth and up-cycling.



‘José Hendo’ takes a fresh approach to contemporary fashion design, challenging the obsolescence nature of fashion, and the throw away culture. The label is passionately conscious of the times and is inspired by the world around us. It uses eco-friendly fabrics as much as possible, creating unique one-off pieces…


José Original Ltd
Unit 4-5 Chapel Place London
N17 8DR

London Head Office
+44 7967 585 412

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