In my quest to go against the throwaway culture, “Memories” collection used R^3 (reduce, reuse and recycle) the principles of sustainability. The main focus was up-cycling, using already existing garments extending their wearability and increasing the value. Creating timelessness that fosters sustainability.
As a child I made dresses for my dolls from worn-out clothes. My older sisters passed on garments to me which I redesigned or altered to fit me. I also used fabric off cuts from my mother to design new outfits for myself. So the idea of sustainability has been with me always.
Producing garments now requires an awareness of the impact of the fashion industry on the environment. So the choices we make have a ripple effect. Therefore ‘The history of a garment is just as important as its future’.
I wanted to explore the endless possibilities of creating unique, colourful structured garments that would capture the imagination of the wearer from what was otherwise waste. There was the excitement of never knowing what the end result would be. There are many memories interwoven that together make up the collection, extending the life of the re-worked garments.
‘José Hendo’ takes a fresh approach to contemporary fashion design, challenging the obsolescence nature of fashion, and the throw away culture. The label is passionately conscious of the times and is inspired by the world around us. It uses eco-friendly fabrics as much as possible, creating unique one-off pieces…
José Original Ltd
Unit 4-5 Chapel Place
London Head Office
+44 7967 585 412
Bark To The Roots