PAST PRESENT FUTURE NEW DESIGN SERIES
JOSE HENDO SHOWCASE
LONDON FASHION WEEK SEPTEMBER 2022
We are excited to be part of the Diana Dahlia PR ‘All Things Fashion’ Fashionista Event on the 17th of September 2022 at the Copthorne Tara Hotel, London Kensington. We shall be showcasing our Past Present Future (PPF) design series.
Inspired by the River Nile, Past Present Future (PPF) seeks to highlight the management, use and disposal of fashion and technology in a way that minimises environmental damage and encourages sustainable environmental practices by responsible production. Fashion and technology are large contributors to greenhouse gas emissions, but can be the catalyst for businesses to change how they manage what resources go into their products or services.
PPF is a transeasonal design series, addressing sustainability and circularity as the way to address our impact on the environment. This series demonstrates how we can extend the life of garments by upcycling traditional menswear, jackets, coats, shirts, trousers, and wedding gowns in combination with Ugandan Barkcloth. The rustic Barkcloth and upcycled fabrics complement each other beautifully, as Barkcloth is one of the best ambassadors for sustainability. It is one of the oldest cloths made by man (Past) together with the used garments (also Past). As part of our R3 Sustainable by design ethos, upcycling is a way of prolonging the life of a garment and reducing waste thereby connecting the Past and Present to the Future.
Ugandan Barkcloth is made from the bark of the mutuba tree, native to Uganda. In 2014, José Hendo founded Bark To The Roots (B2TR), an initiative to promote barkcloth and help preserve the heritage and knowledge surrounding the material’s use and production. The harvesting of the bark does not harm the tree, and as such can be harvested every year for around sixty years.
Climate change is an issue we can no longer ignore. Tree planting, under the conservation and reforestation program of B2TR, has identified the unique qualities of the ficus natelensis, locally known as the mutuba or omutoma tree. Not only does it provide the highest nitrogen fixing qualities, but also the Barkcloth which has been recognised as historically relevant to human history. Jose Hendo, through B2TR, is promoting a practice that was recognised by UNESCO, when in 2005 Barkcloth was proclaimed a ‘Masterpiece of Intangible Cultural Heritage’.
Ugandan-born, British eco-sustainable designer, Jose Hendo (a global ambassador for barkcloth) has designed and showcased signature creations, which have graced international fashion shows. Her creations have been exhibited in international institutions and museums, including World Culture Museum, Stockholm, Sweden; Rautenstrauch-Joest Museum Cultures of the World, Cologne, Germany; The National Trust Killerton, Exeter, UK; FIDM/Fashion Institute of Design & Merchandising, Los Angeles, USA: The Charles H. Wright Museum of African American History, Detroit, USA; Africa Textile Museum, Atlanta, USA; The Museum Of Decorative Arts Kunstgewerbemuseum, Berlin, Germany; The British Museum, London, UK; and The Uganda National Museum, Kampala, Uganda. Jose has her designs permanently curated in some of these Institutions and several on-going exhibitions.
Date: 17th September 2022
Time: 5pm till late
Venue: Copthorne Tara Hotel, Kensington W8 5SY
For more information:
+447967585412
www.josehendo.com
